The journey of Steve's - Pt.1 "Our new beginning"
Hi Steve's, I'm Filippo, and today, together with my sister Giulia, I want to tell you how we started talking about you again.
After more than four years immersed in the world of big companies, with ambitious projects, long days and sleepless nights, I realized that that path was not the right one for me. So I decided to stop, take a break and think about my future. And that's when you came back into my thoughts, Steve's.
I started with a trip: first to Europe, then to America. I explored incredible landscapes and met people from different cultures. These trips not only opened my mind, but also created space for a new vision of yourself.
The first person I wanted to talk to about this idea was my sister Giulia. To my surprise, she had been thinking about you for a long time, just waiting for the right moment to share her thoughts. It was clear from the start: we would start over together, working to bring you back to life with a new identity, stronger and more defined.
A New Beginning, with Solid Roots
We decided to go back to the beginning, to analyze every detail of your story to understand what we could improve. Steve's started as an elegant brand of velvet men's shoes, but we wanted something more. We would make you travel, just like I did, to rediscover your essence and give you a new life. A life in which elegance, quality and sustainability would be your core values.
Now our job is to find you a place that truly represents you. A space where our ideas can take shape and where you can best express everything you are destined to become.
Talk to you soon, Steve's. The journey has just begun.
Julia and Philip