Behind the scenes of innovation: discovering new Steve's materials.
In our laboratory we never stop. We explore, test and innovate, always with a clear goal: to create sneakers that combine design, research and sustainability. Each new model is born from a process of trial, error and intuition, until we find the perfect combination of materials.
Over the past few months, we've been working on new textures and combinations to bring the next generation of Steve's to life. Here's what we've learned:
- Canvas & Linen: Two natural materials with extraordinary properties. Canvas, with its dense and resistant weave, is known for its durability and ability to improve over time, taking on a lived-in patina that tells the story of the wearer. Linen, on the other hand, is a light and breathable fiber, grown with a lower water impact than cotton and 100% biodegradable. Together, these materials create a sneaker that combines solidity and comfort.
- Recycled Nylon: The recycled nylon we use comes from industrial waste, helping to reduce marine pollution. Lightweight and extremely durable, it is perfect for ensuring flexibility and durability, without the need for new plastic production.
- Sustainable leather: We only choose certified leathers, treated with low environmental impact processes. This means less water waste, use of natural dyes and a controlled supply chain that guarantees compliance with ethical standards. The result? A soft, resistant leather free of harmful substances, which maintains its value intact over time.
- Rubber sole: The point of contact between you and the world needs to be solid and reliable. That's why we developed a durable rubber sole, designed to last over time and ensure maximum comfort. An element common to all new models, but which adapts to each sneaker with unique details.
And now that we have found the perfect materials, it is time to give them character with the right colors. In the next episode we will reveal the palettes we are working on and ask for your help to choose the shades that best represent the world of Steve's. Which will be the favorite? Finding the balance between innovation and sustainability is our daily challenge.
And that's all for today.
Hi Steve's, talk to you soon!
Julia and Philip